About Us: Principals of The Great American Daredevil Show (GADS)

Debbie Lawler completing a motorcycle jump

The
Great American Daredevil Show™
(GADS)

Home . GADS Background . Contacts

The Great American Daredevil Corporation
Debbie Lawler ..:::.. Jay Horowitz

DEBBIE LAWLER
Vice President
The Greatest American Daredevil Corporation

Producer and General Manager
The Greatest American Daredevil Show™

Debbie Lawler is the first female Motorcycle Jumper in the world. She holds the world record for the first woman to soar a motorcycle 147’ 8” (44.3 meters) outdoors on a ramp-to-ramp jump. Her indoor record was set for jumping over 16 cars, a world record she still holds over 30 years later. Debbie was the only female motorcycle jumper ever to break the legendary Evel Knievel’s world indoor record. She recently appeared on a British Broadcast Systems (BBC) special show.

Debbie is a legend in her field of Motorcycle Jumping, and she has paved the way for women to participate in various stunt type sports. She was the first woman in this typically all-male sport, spawning the sports-related doll made in her likeness.

Debbie Lawler

Debbie had the honor and privilege to compete with the first American women athletes in the Billie Jean King Sports Challenge. Ms. Lawler has appeared on ABC Wide World of Sports, CBS Sports Spectacular, and in NBC television interviews. In one keynote television appearance, Debbie competed against the world outdoor record holder, Rex Blackwell in the CBS spectacular Challenge of the Sexes Motor Sports Competition.

Aside from her considerable athletic record, Debbie produced and managed many of her daredevil shows during her career, negotiating some of her own endorsements. Subsequent to her performing career, Debbie managed and operated several businesses, including the management of and starring in her own TV show on current events called Street Talk. During the years Debbie owned the International Talent Management Company, she represented entertainers and sports figures. Debbie is honored to contribute her expertise toward making The Great American Daredevil Show™,
the Most Spectacular Show in the World!

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JAY HOROWITZ
President and
Chief Executive Officer
The Greatest American Daredevil Corporation

Jay Horowitz is well known in the world toy industry. Following in his grandfather and father’s tradition, Jay grew up working in the family wholesale distribution and retail toy business in New York. He has served on the President’s Advisory Council and recently received the Congressional Medal of Distinction at a dinner with President Bush in Washington, DC.

After graduating from New York University, School of Commerce with a B.S. in Marketing, International Marketing, and Accounting, Jay started his own toy manufacturing company in South America in February 1969. His enterprise, Juguetes Toyco, became the leader and TV promoter in the Andean Pact market.

Upon returning to the U.S. in 1978, Jay founded American Plastic Equipment, Inc. in Florida to provide molds, machinery, and technology to plastic toy and houseware manufacturers. Jay purchased several of the major U.S. toy companies’ assets, including Ideal Toy Corp. and Marx Toys, the worlds’ largest toymaker. He created several companies to produce and market classic toys around the world.

Currently Jay owns and operates American Classic Toy, Inc. and has an interest in Ideal Classics for the purpose of re-issuing classic American toys and games made from the original molds, to the original specifications under the original intellectual property rights, while updating his products to meet current technology, trends, and safety standards. Jay has written a book that has been published on toys.

An active inventor, Mr. Horowitz created the Sudoku Cube™ in March of 2006 and the Word Cube™ in 2007. Sudoku Cube™ was named “Toy of the Year” in 2008. Jay has enjoyed decades of international business success, and has established serious business relationships around the world, especially in China. The Great American Daredevil Show™ is Jay’s dream child.

In a partnership formed of mutual respect and of dedication to daredevils,
Debbie Lawler and Jay Horowitz have combined their expertise and dreams
to create and produce
The Great American Daredevil Show™
for the world.

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Debbie Lawler completing a motorcycle jump The Great American Daredevil Show™ (GADS)		Home . GADS Background . Contacts
		The Great American Daredevil Corporation Debbie Lawler ..:::.. Jay Horowitz
		DEBBIE LAWLER Vice President The Greatest American Daredevil Corporation Producer and General Manager The Greatest American Daredevil Show™
		Debbie Lawler is the first female Motorcycle Jumper in the world. She holds the world record for the first woman to soar a motorcycle 147’ 8” (44.3 meters) outdoors on a ramp-to-ramp jump. Her indoor record was set for jumping over 16 cars, a world record she still holds over 30 years later. Debbie was the only female motorcycle jumper ever to break the legendary Evel Knievel’s world indoor record. She recently appeared on a British Broadcast Systems (BBC) special show. Debbie is a legend in her field of Motorcycle Jumping, and she has paved the way for women to participate in various stunt type sports. She was the first woman in this typically all-male sport, spawning the sports-related doll made in her likeness.
		Debbie had the honor and privilege to compete with the first American women athletes in the Billie Jean King Sports Challenge. Ms. Lawler has appeared on ABC Wide World of Sports, CBS Sports Spectacular, and in NBC television interviews. In one keynote television appearance, Debbie competed against the world outdoor record holder, Rex Blackwell in the CBS spectacular Challenge of the Sexes Motor Sports Competition. Aside from her considerable athletic record, Debbie produced and managed many of her daredevil shows during her career, negotiating some of her own endorsements. Subsequent to her performing career, Debbie managed and operated several businesses, including the management of and starring in her own TV show on current events called Street Talk. During the years Debbie owned the International Talent Management Company, she represented entertainers and sports figures. Debbie is honored to contribute her expertise toward making The Great American Daredevil Show™, the *Most Spectacular Show in the World!*
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		JAY HOROWITZ President and Chief Executive Officer The Greatest American Daredevil Corporation
		Jay Horowitz is well known in the world toy industry. Following in his grandfather and father’s tradition, Jay grew up working in the family wholesale distribution and retail toy business in New York. He has served on the President’s Advisory Council and recently received the Congressional Medal of Distinction at a dinner with President Bush in Washington, DC. After graduating from New York University, School of Commerce with a B.S. in Marketing, International Marketing, and Accounting, Jay started his own toy manufacturing company in South America in February 1969. His enterprise, Juguetes Toyco, became the leader and TV promoter in the Andean Pact market. Upon returning to the U.S. in 1978, Jay founded American Plastic Equipment, Inc. in Florida to provide molds, machinery, and technology to plastic toy and houseware manufacturers. Jay purchased several of the major U.S. toy companies’ assets, including Ideal Toy Corp. and Marx Toys, the worlds’ largest toymaker. He created several companies to produce and market classic toys around the world. Currently Jay owns and operates American Classic Toy, Inc. and has an interest in Ideal Classics for the purpose of re-issuing classic American toys and games made from the original molds, to the original specifications under the original intellectual property rights, while updating his products to meet current technology, trends, and safety standards. Jay has written a book that has been published on toys. An active inventor, Mr. Horowitz created the Sudoku Cube™ in March of 2006 and the Word Cube™ in 2007. Sudoku Cube™ was named “Toy of the Year” in 2008. Jay has enjoyed decades of international business success, and has established serious business relationships around the world, especially in China. The Great American Daredevil Show™ is Jay’s dream child.
		In a partnership formed of mutual respect and of dedication to daredevils, Debbie Lawler and Jay Horowitz have combined their expertise and dreams to create and produce The Great American Daredevil Show™ for the world. Return to Top of Page